First impressions last and for a business, its logo is usually the element which a consumer is exposed to first. Keeping that in mind, it’s important that our logo is impactful and fits in with the persona of the company. However, over time, things get stale and you need to make changes to stay updated with things. Therefore, it is also necessary that our logo too experiences that change – not frequently – but when it is absolutely essential. So how do you know when it is time for a redesign to your logo? Well, we have you covered as we share with you top five factors which tell you whether a change is needed or not.
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There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
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