An essential part of branding, logo design is key towards the establishing an identity for a brand. So it’s safe to say that with so many businesses around the world and similar businesses operating in an industry
If you have seen artists and other creative heads at work, right away you will notice that they stand out from the rest due to their different way of doing things and are often characterized to be “quirky”.
Pandora has managed to get itself into some legal trouble with the payments giant PayPal. Last October, Pandora decided that it needed a revamp and hence, decided to roll out a new logo. However, it turns out that the new logo bore a striking resemblance to the PayPal logo, which prompted them to file a lawsuit against Pandora last week.
Take a look at the logo designs of the two companies – the similarities between the two are evident – with the PayPal logo on the left and the Pandora logo on right.
A few months ago in a blog Pandora posted, “Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it and as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.”
Not only did PayPal file a lawsuit against this music streaming company, but it had also taken some screenshots of users using their app and complaining regarding the confusion they had experienced due to the similar designs of the two logos, to further support their case and strengthen it.
PayPal also went on to complain that,” Pandora has interfered dramatically with PayPal users’ experience through the adoption of a new logo in October 2016, which not only resembles, but openly mimics the PayPal Logo. Element by element and in overall impression, the similarities between the logos are striking, obvious, and patently unlawful.”
PayPal also claims that it had reached out to Pandora in order to discuss this matter in a more private manner, however, the company’s ignorance to their request gave the payments company no option but to file for a lawsuit against Pandora.
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