It has become harder and harder to perfect the kind of logo that would stand out among all other designs in the market. Logos are portrayed differently via many platforms, i.e., either displayed publicly or on the screen of your mobile devices thus should look good in any way.
Zendesk
Customer service software company’s logo is most telling as they completely overturned the image that had been used. Earlier a Buddha was used who was depicted as replying to customer’s queries but later shifted to geometrical like shapes. Each department was given different visual identity such as help desk had been represented by two arrows.
VSCO
Its image was changed drastically this year. The new design is meant to take the global community in the loop as it doesn’t just an editing app rather a platform through which photos could be shared. It was redesigned keeping in mind the target market as most are professionals and amateur photographers.
Uber
Uber came up with new design this year but both the design failed to appeal. The new logo feels like just an ordinary update of old version as it wasn’t able to rebuild the image of the brand in any way. The app icon is also pathetic which if look closely feels some sort of a chip.
MetLife
The old design was much more creative and looked familiar somewhat but new design gives the impression of brand that is not easy to get to which is more of a correct representation of what insurance business is all about
Master card
New logo is not at all brilliant but serves the purpose well. It keeps the deep-rooted values of the company and still gives the modern feeling. They shifted from being less popular in business world to the more of a household brand.
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