For web designers today, user experience or rather the UX plays a huge part in designing a website. A website that provides great user experience can greatly influence the success of your website or even the app for your company and can help in converting a visitor into a customer.
So how do you make sure that the website that you have designed is doing just that? Believe it or not, just the smallest change can make all the difference when it comes to improving the user experience and the following tips and tricks that we are providing for you will go a long way in accomplishing that.
REDUCE CLICKS
Don’t you love it when you are able to complete a task in a few steps rather than making it complicated with numerous ones? The same applies users visiting your website – they are looking to get a task completed in a minimum number of clicks and you can accomplish that by reducing the number of clicks required to complete that task. This is where keyboard shortcuts should be implement which would circumvent the need of mouse clicks and would ensure the task to be completed as soon as possible.
VISUAL DESIGN
Let’s face it – design matters and it helps to attract a visitor to stay and further explore your website. Apart from that, a good visual design helps in providing value as it not only increases brand recognition but will also eventually influence the willingness of users to pay a higher value for the product.
FOLLOWING ESTABLISHED UI PATTERNS
“Some things are left better untouched” and it applies here and how! Can you imagine visiting a website where the search button would be found on the bottom of the page or the company’s logo is nowhere to be found – or even if the menu bar is shifted down? Having said that, it is better to let some things stay the way they are and UI patterns left untouched help in providing a better user experience.
SIMPLICITY
We have always said and we will say it again – simplicity is the key to create a beautiful design and it relates to web designing as well. A website with a simple and clean design- free from clutter- goes a long way in improving the user experience of a visitor compared to a website that is cluttered with too much design and elements.
