Creating a brochure for a customer can be challenging, mainly because of the customer’s expectations and demand, but before you begin designing a brochure, it is important to sit down with them and discuss in detail the needs of their business. The fact is that anyone who has a computer/laptop can design a brochure and that’s where you need to show your customer why they should pick you.
Having said that, there are several questions that you should always make sure to ask your customers so that you can create a well designed and informative brochure for them:
- Is it a one-time project or will it be re-printed?
- Type of brochure design: Booklet, Trifold, Bifold?
- Number of pages
- Amount of text required
- Number of photos and illustrations
- Usage of colors
Now that you have an idea of what the client is looking for, it’s time to come up with a design that will meet their expectations as well as stay within their budget. Most of the time, what happens is that the customers have a lot of expectations and will come in asking for thick and glossy paper and full color brochures. We suggest that the initial meeting that you conduct with a customer, explain to them a bit about the cost of the ink and paper, how monochrome designs or colors have an effect on their overall budget and suggest possible substitutes that would allow them to get almost the same results without it affecting their budget.
A few things that you should always keep in mind before handing going ahead with the printing of the brochures is to always proofread and spell check the text for any errors or grammatical mistakes. Another thing that you want to look into is the paper used for printing the brochure. Though your customer might demand for a specific paper, you have the knowledge of how the paper will affect the final product, so take the time and explain that to them so that there are no problems later on. Keep these tips in mind and you will be able to create a brochure that will ensure happy and satisfied clients.