It cannot be stressed enough on how important and deeply rooted a company’s logo is to its visual identity. However, one thing that often gets neglected over the years is the need to refresh or re-brand your company logo. Now you may be thinking that why is that necessary and its just an added expense to you list of long expenses… but know that it is.
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There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
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