It’s no secret that building a brand identity is not a simple process; rather it can be pretty complex. In order for brands to come up with elements that support a brand’s purpose, it has to have a firm grasp on what the brand is all about and one such element that helps to establish the identity of the brand is the logo.
First impressions last and for a business, its logo is usually the element which a consumer is exposed to first. Keeping that in mind, it’s important that our logo is impactful and fits in with the persona of the company. However, over time, things get stale and you need to make changes to stay updated with things. Therefore, it is also necessary that our logo too experiences that change – not frequently – but when it is absolutely essential. So how do you know when it is time for a redesign to your logo? Well, we have you covered as we share with you top five factors which tell you whether a change is needed or not.
Your logo is probably one of the first things that is noticed about your company and rightly so. A logo is a company’s visual identity and helps a customer to not only remember your brand but it also creates an impression on them about its personality. Keeping that in mind, selecting a logo type is just as important as creating a logo design, probable more, because it lays the foundation of your design process before you even begin.
Although it’s just a tiny image, logo conveys lot of meaning and creating one demands careful attention to details. Logo is the most instantly recognizable part of an organization and by virtue of living in a digital age, it has to be quickly identifiable as customers have so many options to switch to. So, for those who have recently jumped in the designing field, here is an insight as to how should they go about any logo designing project:
A logo is company’s visual identity as long as it remains in the business. With time as our cultural values evolve, the underline meaning gets eroded and people find it difficult to interpret it. Some companies give the logo an intentional twist so that it doesn’t remain easy to guess in any way. Some do it to pay homage to their past and to remember exactly how they managed to get into any particular business. It could also be to rejuvenate our conscience or make it more interesting. Following are some logos with some sort of hidden message.
Nowadays there is no shortage of logo designing services being provided either by professionals working as a freelancer or by established entities. Any logo should give an instant review of kind of product and services company has been offering to the ordinary people and image that company want their customers to keep in mind. So, designer should be well aware of the ideological basis on which any product or service relies on. Before start designing, it’s advisable to go through the logos within the same industry or of other company having the same size and market presence.
It has become harder and harder to perfect the kind of logo that would stand out among all other designs in the market. Logos are portrayed differently via many platforms, i.e., either displayed publicly or on the screen of your mobile devices thus should look good in any way.