An essential part of branding, logo design is key towards the establishing an identity for a brand. So it’s safe to say that with so many businesses around the world and similar businesses operating in an industry
A logo can prove to be one of the greatest assets for a company mainly because it serves as a brand identity for a business. Therefore, it is important that you create a logo that is not only easy to remember but also creates positive association with the services and products of the company.
Pandora has managed to get itself into some legal trouble with the payments giant PayPal. Last October, Pandora decided that it needed a revamp and hence, decided to roll out a new logo. However, it turns out that the new logo bore a striking resemblance to the PayPal logo, which prompted them to file a lawsuit against Pandora last week.
Take a look at the logo designs of the two companies – the similarities between the two are evident – with the PayPal logo on the left and the Pandora logo on right.
A few months ago in a blog Pandora posted, “Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it and as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.”
Not only did PayPal file a lawsuit against this music streaming company, but it had also taken some screenshots of users using their app and complaining regarding the confusion they had experienced due to the similar designs of the two logos, to further support their case and strengthen it.
PayPal also went on to complain that,” Pandora has interfered dramatically with PayPal users’ experience through the adoption of a new logo in October 2016, which not only resembles, but openly mimics the PayPal Logo. Element by element and in overall impression, the similarities between the logos are striking, obvious, and patently unlawful.”
PayPal also claims that it had reached out to Pandora in order to discuss this matter in a more private manner, however, the company’s ignorance to their request gave the payments company no option but to file for a lawsuit against Pandora.
We all know that for a business, creativity is essential for survival. In fact, a recent study by IBM revealed that it is the number one quality that owners look for in a new hire. Therefore, for marketing and creative leaders, ensuring that their team’s creativity is not being smothered in the daily routine tasks and workload is very important. More often than not, these leads tend to overlook the need to provide space that is so essential for the creative spirit in the team to thrive.
When it comes to companies dealing in finance, their logos usually tend to be on the typical side – serious and conservative. However, you would be surprised to know that there are some companies out there that have steered clear of the typical and experimented with different styles.
Did you know that a way a customer perceives your brand might be a result of your brand’s logo? Believe it or not, a logo is an important element when it comes to creating an image for your brand in the mind of your target audience. While companies are now realizing the importance of certain branding elements, including the design of the logo, they tend to get a little sidetracked when it comes to the selection of a logo design.
For web designers today, user experience or rather the UX plays a huge part in designing a website. A website that provides great user experience can greatly influence the success of your website or even the app for your company and can help in converting a visitor into a customer.
Do you know why companies are paying a lot more attention on their logo design nowadays? It’s because logos help in communicating to people what your brand represents and is the brands visual identity. A logo that is poorly designed does not create the same impact compared to a logo which has been designed keeping in mind the following principles of logo design:
Creating a brochure for a customer can be challenging, mainly because of the customer’s expectations and demand, but before you begin designing a brochure, it is important to sit down with them and discuss in detail the needs of their business. The fact is that anyone who has a computer/laptop can design a brochure and that’s where you need to show your customer why they should pick you.