Do you know why companies are paying a lot more attention on their logo design nowadays? It’s because logos help in communicating to people what your brand represents and is the brands visual identity. A logo that is poorly designed does not create the same impact compared to a logo which has been designed keeping in mind the following principles of logo design:
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There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
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