Did you know that a way a customer perceives your brand might be a result of your brand’s logo? Believe it or not, a logo is an important element when it comes to creating an image for your brand in the mind of your target audience. While companies are now realizing the importance of certain branding elements, including the design of the logo, they tend to get a little sidetracked when it comes to the selection of a logo design.
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There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
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