We all know that for a business, creativity is essential for survival. In fact, a recent study by IBM revealed that it is the number one quality that owners look for in a new hire. Therefore, for marketing and creative leaders, ensuring that their team’s creativity is not being smothered in the daily routine tasks and workload is very important. More often than not, these leads tend to overlook the need to provide space that is so essential for the creative spirit in the team to thrive.
