Ever wondered how some businesses tend to have products selling like “crazy” while there are others that are selling the same products but don’t get the same response in terms of sales?
An essential part of branding, logo design is key towards the establishing an identity for a brand. So it’s safe to say that with so many businesses around the world and similar businesses operating in an industry
A logo can prove to be one of the greatest assets for a company mainly because it serves as a brand identity for a business. Therefore, it is important that you create a logo that is not only easy to remember but also creates positive association with the services and products of the company.
Pandora has managed to get itself into some legal trouble with the payments giant PayPal. Last October, Pandora decided that it needed a revamp and hence, decided to roll out a new logo. However, it turns out that the new logo bore a striking resemblance to the PayPal logo, which prompted them to file a lawsuit against Pandora last week.
Take a look at the logo designs of the two companies – the similarities between the two are evident – with the PayPal logo on the left and the Pandora logo on right.
A few months ago in a blog Pandora posted, “Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it and as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.”
Not only did PayPal file a lawsuit against this music streaming company, but it had also taken some screenshots of users using their app and complaining regarding the confusion they had experienced due to the similar designs of the two logos, to further support their case and strengthen it.
PayPal also went on to complain that,” Pandora has interfered dramatically with PayPal users’ experience through the adoption of a new logo in October 2016, which not only resembles, but openly mimics the PayPal Logo. Element by element and in overall impression, the similarities between the logos are striking, obvious, and patently unlawful.”
PayPal also claims that it had reached out to Pandora in order to discuss this matter in a more private manner, however, the company’s ignorance to their request gave the payments company no option but to file for a lawsuit against Pandora.
These days, web designers are coming up with some spectacular websites that really attract the user. Whether it’s their use of fonts, the color scheme or the different animations on the site – they just manage to create a site that provides a wonderful experience to users. So it comes as no surprise that we would want to share with our readers, some of the best websites that provides a ton of inspiration for designers and creatives. So in no particular order, check out some of the top picks of this month.
Who doesn’t love candy? We sure do! And that is why, in our extensive search for yummy candies that we could munch on, we came across a few that were so cutely packaged, we knew that we just had to share it with you all! Take a look at some of these candy packaging that are just too good to open.
We all know that for a business, creativity is essential for survival. In fact, a recent study by IBM revealed that it is the number one quality that owners look for in a new hire. Therefore, for marketing and creative leaders, ensuring that their team’s creativity is not being smothered in the daily routine tasks and workload is very important. More often than not, these leads tend to overlook the need to provide space that is so essential for the creative spirit in the team to thrive.
Let’s face it – we all love ads that can provide us with a good laugh. So we thought that, as a special treat for our readers, why not just look back over the years and gather up some of the funniest and most ridiculous ads that will definitely tickle your funny bone!
You have heard the saying that “first impression is the last impression” and when it comes to networking with potential clients, your business card is usually your first impression. Therefore, you want to design a card that will blow them away. Read on to know how you can ensure that your card is not only able to represent your business to them but is also able to impress with our design tips and tricks.