First impressions last and for a business, its logo is usually the element which a consumer is exposed to first. Keeping that in mind, it’s important that our logo is impactful and fits in with the persona of the company. However, over time, things get stale and you need to make changes to stay updated with things. Therefore, it is also necessary that our logo too experiences that change – not frequently – but when it is absolutely essential. So how do you know when it is time for a redesign to your logo? Well, we have you covered as we share with you top five factors which tell you whether a change is needed or not.
Internal Changes usually take place in a business from time to time which may or may not require a complete redesign. It’s only when a change is so big that it completely modifies what the business represents and the image it wants to portray that you should consider a logo redesign so that the consumers too are aware of those changes.
Things are getting old and you want a fresh new start – to your logo that is! A business usually prefers to modify their logos every five to ten years though there are some exceptions to that. One such brand that comes to mind is Google who end up modifying their logo every year. However, while it is important to redesign your logo, it is also equally important that you don’t change it to such an extent or remove those elements which the consumers associate with your brand.
Trends change overtime and it is important that your consumers see that your brand stays updated with the latest trends.
Complexity is not always good and that applies to your logo design as well. Caught up in the creative process, designers at times, tend to go overboard with adding elements to a design which can end up creating a hot mess. When that happens, you will notice a lack of response from your consumers and that is a good time when you should consider a logo redesign.
Your logo is a complete flop and though we hate to say it, more often than not, it happens with a business. When that happens, don’t even give redesigning a second thought and get your designers on board as soon as possible.
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