Do you know why companies are paying a lot more attention on their logo design nowadays? It’s because logos help in communicating to people what your brand represents and is the brands visual identity. A logo that is poorly designed does not create the same impact compared to a logo which has been designed keeping in mind the following principles of logo design:
Avoid Complex Design
As much as you might want to tell a story through your logo, the best logos are ones which are simple in their design. If you look at some of the best logos out there such as Apple, Nike, McDonalds, LG; all of them are relatively simple and by containing as little information as possible in its design, they stand out from their competitors with their own unique twist.
Though you might not have any plans of taking your company global, it is best to choose a logo design that can cross linguistic and cultural divides. What we mean by this is that in some parts of the world, a design might represent something different than what you want it to. Also, words have different meanings and are used in different context than what they might be used in your country. Keeping these factors in mind will ensure that your logo could be taken global if in future you plan on expansion.
Vary the Background
Nowadays, a logo is used not only on the product but is used across all platforms and is printed on all materials. Therefore, make sure that the logo that you design can be adapted for use on multiple backgrounds such as a dark logo on a light background and vice versa.
Color Selection is Important
Color psychology actually plays a huge part in how certain colors affect our moods. Therefore, try to choose colors which not only represent your corporate colors but also reflect on the personality of the brand.
No Need to Follow the Crowd
Obvious as it may sound, a logo that is distinct from your competitors will help your brand to stand out and will go a long way in establishing a unique identity for your brand in the customers mind.
Customization is the Key
By customization, we mean the typography that you use in your logo. Customized typography reflects your attention to detail and your brand’s uniqueness.