Category : Social Media

Social Media

Instagram Update: Users Can Now Shop From Video Posts

Instagram-Update-Users-Can-Now-Shop-From-Video-Posts

Instagram has reportedly broadcasted three new updates regarding their products that are related to shopping. Shortly, the users will get access to shop for videos and save products to a shopping assortment in a lot of their saved posts. Instagram intends to make the whole process of shopping of business profiles extremely feasible. With the announcement of these aspects, Instagram is on edge to deliver its users with the greatest practices while shopping through the platform of Instagram.

Instagram has reportedly quoted in a press release:

“The idea is that when someone comes across an item, they regard as a must-have, they can save it to their Shopping collection thus reviewing it later. For people who like to treat themselves for shopping or like to shop for their loved ones, these updates serve as a source for unlocking new ways to explore and connect with the products and brands that move them.”

The new shopping collection features can be safely compared to an arena of an online store and all the posts you go through and save, are organized in rows so you can feasibly look for the products you are searching for. The bookmark tool comes in handy for that.

Only the saves that are related to the business pages will be marked as shopping posts on your history of Instagram. In light of recent events, Instagram permitted business owners for their products to be tagged in their stories through their business profiles. However, after the latest update, as discussed above, one will be able to employ the same for their video postings too. So, now users will be able to go through any item they need to explore more about or buy it on their feed as well as stories.

Instagram has also put in much effort for the redesigning of the business profiles so they will be able to combine all their shoppable post under a newly updated button for a shop in an ordered manner. This means that users will be able to navigate their way through these business profiles just like they do at a site for e-Commerce.

Tagging within these promotional videos, then becomes an obvious thing. This revolutionary step would be the one that can attract increased engagement as the tagged users relaunch the app ensuring their notifications.

Read More
Social Media

LinkedIn: Taking A Similar Approach Of Traditional Social Media?

Taking A Similar Approach Of Traditional Social Media

If there is one constant fact about social media, it is that it keeps on changing. No matter what, people always find a new way to document every part of their lives, but what if you have all these needs but as a business?

There is an abundance of social media sites out there and considerably more pop up each day. So the question lies in, where to begin? Should we start with a Facebook account or should we hop on the newest Pinterest trend today?

Making use of social media in your business management strategy is a few of the greatest ways to make people feel your presence. It is a potentially rewarding way to sell your products, services, and help uplift your brand. However, the benefits don’t stop there; it gives you the chance to connect with customers, fans, and prospective consumers on a more human, personal level.

Below, we have broken down the platform of LinkedIn and helped you gain insight into how to make the most out of it for your business

LinkedIn is referred to as the most celebrated social media sites among business and sales specialists. It bears a more specific emphasis as compared to the rest of social media in that it is fixated more on stuff like helping business enthusiasts establish a professional network that would let them get hired at some point of the way. However, what LinkedIn has always failed to address is the traditional touch of social media. It was never actually conceived as a network which you could use to connect with the people you love, and it generally inclined to stay away from the more perky features of social media.

The most important utilization of LinkedIn for people is to showcase their professional thoughts and job experience and, making it one of the vital platforms to be used for those in business.

With features like InMail, Company Pages, LinkedIn Pulse, Groups, and “Get Introduced” and the option to see viewers that went through your profile, LinkedIn is an appreciated tool for not only gaining traffic but prospecting, building thought leadership, as well as employing.

Having said that, it has lately been found that LinkedIn has begun to branch out into reactions, a lot like the ones implemented on Facebook. However, following a similar format, the reactions apparently were different from the ones offered by Facebook. Another feature worth ‏observing was of the stories, much like the one encountered at Instagram and in fact, the progenitor of this feature-Snapchat.

LinkedIn is taking a test drive with these features to see how effective they would be, but are not ready yet to present them to all consumers yet.

Read More
Social Media

Tips to Increase Your Social Media Traffic Through Visual Content

Social Media traffic increase

Social media has taken over and with that the way information is exchanged has changed as well. Gone are the days of plain old boring texts – now it’s all about the visuals and creativity to grab attention and create engagement.

Read More