It’s no secret that building a brand identity is not a simple process; rather it can be pretty complex. In order for brands to come up with elements that support a brand’s purpose, it has to have a firm grasp on what the brand is all about and one such element that helps to establish the identity of the brand is the logo.
The Mozilla logo, which has been under seven months of public scrutiny, has finally been revealed.
London studio Johnson Banks recently revealed the much awaited logo for Mozilla, the software company best known for developing the Firefox browser. The logo redesign process began in June 2016 and took seven months before it could be officially launched into the market.
It’s hard to imagine a company such as Aston Martin, changing its much loved logo but a recent act by the brand made the auto world think otherwise. Known for being one of the most prestigious and iconic badges in the business today, a recent trademark filing by the brand was discovered by Auto Guide for a new logo design instantly creating panic.
Wacom, a Japanese tablet company unveiled two products at the Consumer Electric Show 2017 today, which is a step closer to bridge the gap between the traditional and digital graphic designing tools. These new tools are sure to change how all the creatives approach and record their ideas.