An essential part of branding, logo design is key towards the establishing an identity for a brand. So it’s safe to say that with so many businesses around the world and similar businesses operating in an industry
A logo can prove to be one of the greatest assets for a company mainly because it serves as a brand identity for a business. Therefore, it is important that you create a logo that is not only easy to remember but also creates positive association with the services and products of the company.
Pandora has managed to get itself into some legal trouble with the payments giant PayPal. Last October, Pandora decided that it needed a revamp and hence, decided to roll out a new logo. However, it turns out that the new logo bore a striking resemblance to the PayPal logo, which prompted them to file a lawsuit against Pandora last week.
Take a look at the logo designs of the two companies – the similarities between the two are evident – with the PayPal logo on the left and the Pandora logo on right.
A few months ago in a blog Pandora posted, “Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it and as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.”
Not only did PayPal file a lawsuit against this music streaming company, but it had also taken some screenshots of users using their app and complaining regarding the confusion they had experienced due to the similar designs of the two logos, to further support their case and strengthen it.
PayPal also went on to complain that,” Pandora has interfered dramatically with PayPal users’ experience through the adoption of a new logo in October 2016, which not only resembles, but openly mimics the PayPal Logo. Element by element and in overall impression, the similarities between the logos are striking, obvious, and patently unlawful.”
PayPal also claims that it had reached out to Pandora in order to discuss this matter in a more private manner, however, the company’s ignorance to their request gave the payments company no option but to file for a lawsuit against Pandora.
So you are thinking of starting your own business and have everything ready from investments to office space to marketing. But wait, what about your branding? Or specifically, your logo? See the thing is that most companies overlook the importance of a logo. They often tend to forget or are not aware that a logo plays a significant role in brand building along with awareness building when it comes to your company.
We all witnessed how 2016 was the year when companies went for redesigns and it seems that the year 2017 will be no different. Big brands such as Kodak, Mozilla, Calvin Klein and others are all set to roll out their redesigns and of course, we just had to give you all a sneak peek. So let’s take a look at some of them down below:
Did you know that a way a customer perceives your brand might be a result of your brand’s logo? Believe it or not, a logo is an important element when it comes to creating an image for your brand in the mind of your target audience. While companies are now realizing the importance of certain branding elements, including the design of the logo, they tend to get a little sidetracked when it comes to the selection of a logo design.
Do you know why companies are paying a lot more attention on their logo design nowadays? It’s because logos help in communicating to people what your brand represents and is the brands visual identity. A logo that is poorly designed does not create the same impact compared to a logo which has been designed keeping in mind the following principles of logo design:
Line art logo trend was quite a hit last year and we can tell you that it’s definitely here to stay! The use of clean lines against a solid color background is instantly eye catching. It’s visual appeal lies in the simplicity of the design and is an inspiration for those who are just beginning their career in this field as well as a lesson for the expert designers reminding them that, “simplicity is the ultimate sophistication”.