Category : Branding

Branding

8 Benefits of Branding: Reasons you need a Stronger Brand

As quoted by the industry experts, it is 6 to 7 times harder to secure a new client than it is to retain an existing one.

Company leaders are realizing little by little that their brand is their most valuable asset. However, this was regarded as a novel idea not long ago. In 90’s, the organization’s priorities had a major shift in favour of brand development. So, the question lies why do companies focus on brand management through their valuable resources instead of using the same to boost their profits tangibly? Here are a few benefits of branding:

Gaining Customer Loyalty

As quoted by the industry experts, it is 6 to 7 times harder to secure a new client than it is to retain an existing one. When a brand is backed-up by the evidence of performance and is consistently communicated to its consumers, this fosters loyalty.

Becoming a Market Leader

iPhone has become a market leader because of a well-planned and well-executed Brand message which resonates with its customers: “challenge the status quo.”

Standing Beyond the Competition

When you communicate your brand effectively, it marks a clear difference between you and your competitors. Marketing is not about making unrealistic, gimmicky claims neither about being best at everything. This means if you have a grocery store, having an unparalleled seafood section might do the job.

Delivering Value

Branding means all your marketing strategies are focused on your unique value proposition rather than on trying to convince customers to use your brand. Customers appreciate when you maintain focus out of necessity.

Building a Unified Stronger Team

This means that you should hire only those people that believe in the same values as your brand. And, in turns, when you possess a visibly strong brand, it gets easier to attract talent that is highly-qualified.

Setting Guardrails

When everyone at a company plays by the same rule, everything is made simpler in an organization. It is easier to keep everyone on the same page through the Brand Lens and to steer all aspects of the company smoothly in the right direction.

Protection against Economic Variations and Price Undercutting

When your brand exists within a poor economy, then competing simply by price gives your brand lesser flexibility. The economic change is less likely to affect you if your brand has a strong presence.

Price Knowing Your Worth

When you have a brand-driven business, it is easier to introduce products with higher prices since you can effectively communicate with the consumers its value through your image.

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Branding

These Ads Have Us ROFL!

puma pumba funny ad

Let’s face it – we all love ads that can provide us with a good laugh. So we thought that, as a special treat for our readers, why not just look back over the years and gather up some of the funniest and most ridiculous ads that will definitely tickle your funny bone!

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Branding

Size Matters: Mini Business Cards Vs Standard Business Cards

Mini Business Cards

Business cards are a handy tool when it comes to networking with potential clients; however, most business cards tend to be typical in terms of size

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Branding

Want To Polish Your Design Feedback Skills?

Want To Polish Your Design Feedback Skills

Ever gave your designer specific instructions only to see that the end result is so NOT what you were looking for? Well, believe it or not, you could be the reason behind that

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Branding

Instagram: How It Can Help Your Business Grow In 2017

Instagram help business growth

The ‘Instagram’ fever has been caught on by the masses, which has led to it becoming a giant in the world of social media attracting over 300 million active users.

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