It’s no secret that building a brand identity is not a simple process; rather it can be pretty complex. In order for brands to come up with elements that support a brand’s purpose, it has to have a firm grasp on what the brand is all about and one such element that helps to establish the identity of the brand is the logo.
The Mozilla logo, which has been under seven months of public scrutiny, has finally been revealed.
London studio Johnson Banks recently revealed the much awaited logo for Mozilla, the software company best known for developing the Firefox browser. The logo redesign process began in June 2016 and took seven months before it could be officially launched into the market.
Brands are experimenting more and more with their ads these days to get maximum exposure from their customers. While most print ads are a combination of typography and photography, there are some ads that have used illustrations to their advantage.
Line art logo trend was quite a hit last year and we can tell you that it’s definitely here to stay! The use of clean lines against a solid color background is instantly eye catching. It’s visual appeal lies in the simplicity of the design and is an inspiration for those who are just beginning their career in this field as well as a lesson for the expert designers reminding them that, “simplicity is the ultimate sophistication”.
First impressions last and for a business, its logo is usually the element which a consumer is exposed to first. Keeping that in mind, it’s important that our logo is impactful and fits in with the persona of the company. However, over time, things get stale and you need to make changes to stay updated with things. Therefore, it is also necessary that our logo too experiences that change – not frequently – but when it is absolutely essential. So how do you know when it is time for a redesign to your logo? Well, we have you covered as we share with you top five factors which tell you whether a change is needed or not.
Your logo is probably one of the first things that is noticed about your company and rightly so. A logo is a company’s visual identity and helps a customer to not only remember your brand but it also creates an impression on them about its personality. Keeping that in mind, selecting a logo type is just as important as creating a logo design, probable more, because it lays the foundation of your design process before you even begin.
Although it’s just a tiny image, logo conveys lot of meaning and creating one demands careful attention to details. Logo is the most instantly recognizable part of an organization and by virtue of living in a digital age, it has to be quickly identifiable as customers have so many options to switch to. So, for those who have recently jumped in the designing field, here is an insight as to how should they go about any logo designing project:
It has become harder and harder to perfect the kind of logo that would stand out among all other designs in the market. Logos are portrayed differently via many platforms, i.e., either displayed publicly or on the screen of your mobile devices thus should look good in any way.