Author Archives: Betty Wilson

Logo Design

Logo Designers and 5 Brilliant Resources They Need To Check Out Now

5-Brilliant Resources for logo designer

An essential part of branding, logo design is key towards the establishing an identity for a brand. So it’s safe to say that with so many businesses around the world and similar businesses operating in an industry

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News

15 Things Highly Creative People Do Differently

Things Highly Creative People Do Differently

If you have seen artists and other creative heads at work, right away you will notice that they stand out from the rest due to their different way of doing things and are often characterized to be “quirky”.

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Logo Design

Brand Wars: Paypal Files A Lawsuit Against Pandora Over Logo

Paypal Lawsuit against Pandora

Pandora has managed to get itself into some legal trouble with the payments giant PayPal. Last October, Pandora decided that it needed a revamp and hence, decided to roll out a new logo. However, it turns out that the new logo bore a striking resemblance to the PayPal logo, which prompted them to file a lawsuit against Pandora last week.

Take a look at the logo designs of the two companies – the similarities between the two are evident – with the PayPal logo on the left and the Pandora logo on right.

A few months ago in a blog Pandora posted, “Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it and as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.”

Not only did PayPal file a lawsuit against this music streaming company, but it had also taken some screenshots of users using their app and complaining regarding the confusion they had experienced due to the similar designs of the two logos, to further support their case and strengthen it.
PayPal also went on to complain that,” Pandora has interfered dramatically with PayPal users’ experience through the adoption of a new logo in October 2016, which not only resembles, but openly mimics the PayPal Logo. Element by element and in overall impression, the similarities between the logos are striking, obvious, and patently unlawful.”

PayPal also claims that it had reached out to Pandora in order to discuss this matter in a more private manner, however, the company’s ignorance to their request gave the payments company no option but to file for a lawsuit against Pandora.

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News

Creative Leaders: Are You The Reason Your Team Is Losing Its Spark?

Creative Leaders

We all know that for a business, creativity is essential for survival. In fact, a recent study by IBM revealed that it is the number one quality that owners look for in a new hire.  Therefore, for marketing and creative leaders, ensuring that their team’s creativity is not being smothered in the daily routine tasks and workload is very important. More often than not, these leads tend to overlook the need to provide space that is so essential for the creative spirit in the team to thrive.

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Branding

These Ads Have Us ROFL!

puma pumba funny ad

Let’s face it – we all love ads that can provide us with a good laugh. So we thought that, as a special treat for our readers, why not just look back over the years and gather up some of the funniest and most ridiculous ads that will definitely tickle your funny bone!

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Print Design

Tips To Design And Print The Perfect Business Card

Business card tips

You have heard the saying that “first impression is the last impression” and when it comes to networking with potential clients, your business card is usually your first impression. Therefore, you want to design a card that will blow them away. Read on to know how you can ensure that your card is not only able to represent your business to them but is also able to impress with our design tips and tricks.

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Branding

Want To Polish Your Design Feedback Skills?

Want To Polish Your Design Feedback Skills

Ever gave your designer specific instructions only to see that the end result is so NOT what you were looking for? Well, believe it or not, you could be the reason behind that

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Tutorial

Tips To Create Stunning Multi-Page Layouts

Multi page layout example

Multi-page layouts when it comes to magazines, pamphlets and books can be quite frustrating at times for a designer due to the fact that each page must strike the perfect balance with the new ideas implemented on each page.

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