A new logo has been designed for the city of Auburn Hill with plans to begin rolling out the new design in the coming months.
The old logo which has been used since 2008 featured a multi-colored silo behind the name of the city. The Auburn Hills City Council spent 10 months designing the new logo with the in-house graphic designer for the city Jessica Smith. The logo features the letters “A” and “H” connected by a red line or according to Stephanie Carroll, manager of business development and community relations, who calls it an “auburn bridge” signifying the new bridge which is located in Auburn Hill over I-75.
The new logo will go a long way to save money for the city when it comes to printing T-shirts, bags or anything else the logo might be on due to the less colors used on the new logo. While the old logo needed a five-color bleed with blues, yellows and browns; the new logo only has two colors.
“When it comes to rolling out the logo we want to make sure we stay within our budget, so we’re not going to be running around and tearing out signs and replacing them. It has to be a very thoughtful process. We’ll probably start by replacing the welcome signs,” Carroll said.
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