Are you one of those people who get confused when you are surrounded by the technical jargon of SEO experts? Well then read on because today
, we are going to be discussing some of the commonly used SEO terms that every designer needs to know to ensure that they are pretty much on the same page.
- 301 Redirect – Way to redirect a visitor to another page.
- ALT Text – Text you add as a description of an image on your website since images are not readable by the search engines.
- B2B – Business to business
- B2C – Business to customer
- BOT (crawler, spider, robot) – A program that allows search engines to scan webpage’s content.
- Bounce Rate – Percentage of users who leave your site immediately without checking out or clicking on the other pages/links of your website.
- GYM – No, it’s not what you think. GYM here stands for the 3 major search engines Google, Yahoo and Microsoft.
- Index – A database of the web pages along with their content.
- Keyword – What you are searching for, a specific word or phrase that you type into the search engines.
- Keyword Density – Percentage of how many times a keyword is used on a website.
- KCI –Keyword Competitive Index, used to measure the monthly searches of a keyword as compared to the actual demand for that keyword.
- Link Building – Linking your webpage to external sites which helps to build trust and increase page ranking.
- Meta Description – It’s that description of around 160 words that show up about your website on the search engine results.
- Page Rank – A number between 0 and 10 which Google assigns to determine a link’s popularity and trust.
- SERP – Search Engine Ranking Page is basically that page that you see displaying results after you run a query on a search engine.
- Traffic – All the users who visit your website.
- Web 2.0 – Web activity that is used to increase and encourage user interaction.
- XML Sitemap – File which acts as a map to search engine of the URLs of your site.
