Search Engine

18 SEO Terms Marketing and Design Professionals Need To Know

SEO Terms For Designers
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Are you one of those people who get confused when you are surrounded by the technical jargon of SEO experts? Well then read on because today

, we are going to be discussing some of the commonly used SEO terms that every designer needs to know to ensure that they are pretty much on the same page.

  • 301 Redirect – Way to redirect a visitor to another page.
  • ALT Text – Text you add as a description of an image on your website since images are not readable by the search engines.
  • B2B – Business to business
  • B2C – Business to customer
  • BOT (crawler, spider, robot) – A program that allows search engines to scan webpage’s content.
  • Bounce Rate – Percentage of users who leave your site immediately without checking out or clicking on the other pages/links of your website.
  • GYM – No, it’s not what you think. GYM here stands for the 3 major search engines Google, Yahoo and Microsoft.
  • Index – A database of the web pages along with their content.
  • Keyword – What you are searching for, a specific word or phrase that you type into the search engines.
  • Keyword Density – Percentage of how many times a keyword is used on a website.
  • KCI –Keyword Competitive Index, used to measure the monthly searches of a keyword as compared to the actual demand for that keyword.
  • Link Building – Linking your webpage to external sites which helps to build trust and increase page ranking.
  • Meta Description – It’s that description of around 160 words that show up about your website on the search engine results.
  • Page Rank – A number between 0 and 10 which Google assigns to determine a link’s popularity and trust.
  • SERP – Search Engine Ranking Page is basically that page that you see displaying results after you run a query on a search engine.
  • Traffic – All the users who visit your website.
  • Web 2.0 – Web activity that is used to increase and encourage user interaction.
  • XML Sitemap – File which acts as a map to search engine of the URLs of your site.
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